Chinese consumer attitudes “luxury” definition of timely redefined?

According to reports, a few days ago, the World Luxury Association released the latest data show, during the Spring Festival, Chinese in the overseas luxury consumption amounted to $7200000000, an increase of 28.57%, much higher than the year before the expected $5700000000, a record high.Last year and the year before the Spring Festival, Chinese in the overseas luxury expenditure were $5600000000 and $4900000000, and during this period, the territory of luxury consumption amounted to only $1750000000.

China after several years of development, has become the world luxury consumption.Look around all the basic necessities of life, used mostly in overseas to buy luxury.On one hand, the domestic luxury market is relatively backward, the choice is less; on the other hand, the current luxury high import duties, consumers can only vote with their feet, to overseas consumption.

According to the Ministry of Commerce published survey data show, watches, bags, clothing, wine, electronic products and other 20 kinds of high-grade consumer goods brands, the mainland market price in Hongkong is about 45% higher than the United States, high 51%, 72% higher than in france.

In such an environment, “reduce import tariffs on luxury” became to temples, to “the national focus topic.In 2011 July, the Ministry of Commerce on its website published the article, said it would cut import taxes, it can not only expand the domestic consumption market, also can balance the trade balance, reduce the trade deficit; subsequently, the Ministry of Finance website published the article “should not cancel or reduce the luxury import consumption tax” give tit for tat, thought to lower tariffs violation of tax fairness, is not conducive to complete the financial revenue; and in civil society, for a discussion of this topic is more be in full swing.

So, how does not destroy the tax adjustment of income distribution function under the premise of promoting the consumption of luxury goods, reflux, is at present we must face a new task.In fact, this is not be irreconcilable opposed to the two factors, we can in this case does not loss, coordinate their weight, take a middle course, i.e. citizens according to consumer demand, the luxury tax to implement dynamic management, the drop down, the rise of the rose, the stop stop collect, finally, both to retain people, and does not affect the financial income, can also strengthen the tax “rob the rich and assist the poor” adjustment function.

Specifically, is to implement the dynamic current luxury tax.Because the concept of luxury is dynamic, once a luxury with the rapid development of society and the improvement of people’s living standard, may have evolved into the necessities of life.Such before being regarded as luxury cosmetics, watches, bags, electronic products now have been popular, can reduce or even stop such tariffs, will people in domestic consumption.While the real needs of heavily taxed luxuries are those that only the rich talent affordable private aircraft, high-end jewelry, water sports, cars etc..

The fact is, we can neither on rising consumption power stand idly by, there is no reason for the hundreds of billions of dollars of luxury consumption market completely indifferent, in consideration of tax fairness and justice under consideration, to clarify the definition of luxury goods, to execute “dynamic” luxury tax, is a kind of feasible method of.

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Chinese enterprises to go out is still at the experimental stage

After China joins World Trade Organization, foreign investment also began rapid growth.From $2700000000 in 2002 last year to increase to $16100000000.

From $2700000000 to $16100000000, this number is not surprising.What prompted the Chinese have so high investment growth?Chinese enterprises in the coming out process and what are the most worthy of study and explore the experience?How should undertake the strategy orientation and route choice?How to improve the efficiency and success rate of going out?

In “Chinese enterprises to go out” a series of reports of the two, this reporter interviewed the State Council Development Research Center of Foreign Economic Research Department Deputy Minister long Guoqiang and the national development and Reform Commission of Foreign Economic Research Institute, Zhang Yansheng, and our common concerns have been going out and coming out of China enterprises.

Going out is still at the experimental stage

Reporter: after China joins World Trade Organization, foreign investment also began rapid growth, rising from $2700000000 in 2002 to $16100000000 last year.Therefore, a lot of people think, the overseas investment of Chinese enterprises have entered the climax.The two of you agree or disagree with the opinion?

Long Guoqiang: can say, at present domestic and foreign environment are very supportive of Chinese enterprises to go out.But that doesn’t mean we have to “investment climax” stage.In the study, we found that, more and more enterprises begin to enhance awareness of investment, however, they present state are in the “test the water” stage, the real is not swim well.

Zhang Yansheng: China go situation, a bit like the 1979 at the beginning of reform and opening-up started investment stage, is in the exploration stage, test.For the growing Chinese transnational enterprise group, I think, this cannot be overestimated, but not overheated minds.

Reporter: in the Chinese enterprises in the process of globalization, Chinese enterprises to go out there and what the most worthy of study and explore the experience?

Long Guoqiang: enterprises go out just as in swimming, not to jump into the water, you will never learn.In recent years, Chinese enterprises to go out, despite many setbacks, but also gained a lot of experience.

A lot of enterprises by foreign investment enterprises in the global allocation of resources to expand the space, some resource enterprise has made the overseas resources development right, enhance the enterprise transnational management ability.

Some enterprises have gained international marketing channels.For example, TCL, through foreign investment, with the North American sales channels, more conducive to the development of enterprises.

Reporter: so, what enterprise of a few China into the global economy has been the most successful?Zhang Yansheng: in Chinese private enterprises active place, enterprise to go out of the pace is relatively fast, for example, Zhejiang, Fujian some enterprises, the production of products with comparative advantages, shoes, clothing, leather and so on, in Italy, France can be seen.

Secondly, is the strength of some state-owned enterprises, or after the restructuring of the joint-stock company, such as Haier, ZTE, Huawei and other well-known enterprises.They are around the world, Southeast Asia, Africa initiative, South Asia, Europe and the United States and other places can see their agents and distributors, some sales or even billions of dollars.They go out of the practice indicated that, China’s advantage is not only clothing, bags for this class of products.

Another is in our country at present a number of overseas project units, such as the construction enterprises such as the overseas project contracting, and banks of China in Africa, Latin America and other places to establish some new models, such as the Angola model, the Venezuelan mode, including in Algeria, $6500000000 in contracts, the more is the demand driven state part of the strategy, need to search the world for the sources of energy, resource supply, market development, for this, need policy banks and close coordination, cooperation between enterprises.

Cautious acquisitions “rotten apple”

Reporter: in Chinese enterprises foreign mergers and acquisitions, encountered a lot of failure.The current Chinese enterprises go out to face what difficulty and problem?What are the important lesson?Chinese enterprises have some common shortcomings and defects?How to improve?

Zhang Yansheng: the implementation of the strategy of going out of the difficult, first is the main overseas business management, financial management and risk management can realize internationalization.The second is whether talents localization, including domestic sent personnel to various treatment can localization.Once again, whether build in line with international standards of overseas state-owned assets as well as the internal management structure of the supervision system and mechanism.

In my opinion, to effectively solve the difficulty, also need a very long time, need a lot of Chinese enterprises in the practice gradually resolved.

Long Guoqiang: we discover when survey, a lot of foreign investment enterprises are lack of a research program.Some entrepreneurs with impulse, a racket head to investment, such investment has brought a lot of problems.

Chinese enterprises have not yet formed the full use of investment banking, consulting the agency to do a feasibility study habits.China’s enterprises must learn to make good use of crutches, in investment decision making process, mergers and acquisitions, understanding of each other, the experience of multinational corporations, global consulting experience, it is to spend money, but the money and the final loss ratio, or and obtained significant benefits ratio is very worth it.

Reporter: Chinese enterprises to go out, how should undertake the strategy orientation and route choice?How to improve the efficiency and success rate of going out?

Zhang Yansheng: the first is the enterprise cultural difficulties.Merger and acquisition is only obtained asset, realize Chinese enterprise culture and the local culture blend the more critical.Important is to integrate with each other, rather than being integrated.The 80′s of last century, Japan’s Toyota car company, American enterprise in mergers and acquisitions in the process, he encountered the nation, enterprise culture and local culture conflict.This point must pay attention.

Long Guoqiang: corporate mergers and acquisitions as acquisition of apple.A lot of enterprises through mergers and acquisitions to investment, merger and acquisition target is often encountered operating difficulties of enterprise.This is like buying to “rotten apple”, and the “rotten apple” to the relatively weak strength of enterprises, even rotten.

Therefore, the acquisition must grasp the opportunity, must advance through careful investigation and analysis.Domestic some enterprises overseas mergers and acquisitions, cling to low price, should take a sunset industry also acquired it, which is also how can continue to develop?

According to the investigation of many consulting firms, transnational merger and acquisition success rate is only about 30%.For example, recent Benz and Chrysler after 9 years of “marriage” and “divorce”, it did not put Chrysler integration, multinational experience less Chinese enterprise, integration of the challenge is more grim.

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The economic crisis ripener

24 year old Lv Changcheng is the witness of counter-cyclical growth.

Around 2006, do the traditional lines of business in his wife’s support, began trying to online sales of factory production line of perfume products.In 2008, he found that online orders started to grow rapidly, from the initial weekly thousands of yuan has been growing into a weekly ten yuan, “the outbreak to my surprise, then began to fall for electronic commerce”.

Because in Guangzhou have their own factories, Lv Changcheng adopts a can maximize sales agent, will own perfume wholesale to Taobao, excellence and other electronic commerce platform big sellers, then they sold to consumers.It is reported, this year the wholesale trade has reached tens of millions of dollars.

Lv Changcheng thinks, this ultra anticipated outbreak in addition to their own product positioning, economic crisis drive is an incentive, as consumers pay more attention to cost-effective products, most of his product price within 200 yuan, won a good reputation.

Lv Changcheng is just one of many products in one of the top sellers, during the past 2 years of economic crisis under the boost, from Jingdong, VANCEL such big shop, to the Empire of the ants of the seller, has made several times the sales growth, highlights some of the big seller also attracted numerous the favour of venture capital investment.In contact with VC, Lv Changcheng wants to find the funds not only, more important is to improve their management and marketing capacity of the VC.

“He actually created a suitable for their own an B2B2C mode.”Li Zhongwei said, in addition to Lv Changcheng such big sellers, about 3000000 small shop is the electronic commerce foundation promoters, they meet the consumer in the economic crisis under various levels of demand, and the Chinese netizens, supply chain short conditions suitable for their growth and development.

According to Ai Rui advisory COO Nguyen King-man statistical judgement, Chinese electron business started in 1999, in 2000 the outbreak of the Internet, the birth of a number of survived to the present day electronic commerce company.2003 is the China Electronic Commerce as a turning point, 2007 and 2008 is China’s online shopping market forecast 2009 outbreak, e-commerce market dimensions is 238800000000 yuan.

At the same time, from the beginning of 2007, Internet industry some sub-sectors such as portal advertising are also in decline, but still maintained the growth of online shopping market.

SNS docking Electronic Commerce

Electronic commerce geometric growth but also for the existing Internet industry transformation brought a breakthrough, which SNS combine with e-commerce has become a new hotspot.But until recently, community advertising as the main income of FACEBOOK has entered IPO gestation period.

“China’s Internet is from entertainment to business, in such a transition, there is no beyond the portal and search advertising for a new generation of network advertisement mode?”Tianya community President Xing Ming expresses to the reporter, the first generation of the portal open Internet Advertising Age, the second generation search advertising also created tens of billions of revenue, the community area mode will create a new domain, this is a worthy of exploration direction.

Watch international easily to think, in addition to traditional economy by financial crisis, the Internet is a comprehensive e-commerce booming drives long-term key, the Internet has gradually become China’s core consumer population more important consumer channels, online shopping more user consumption habits gradually from line to line migration.

The net swims for the outbreak of the Internet made entertainment brand, and 2000 years ago virtual compared to thermal, now online shopping outbreak of substantive led the Internet commerce.

According to Ai Rui Advisory survey, over the past few years Chinese online shopping market to buy is a single type, recently including clothing, cosmetics, furniture and other markets, many netizens basically no longer to traditional channel shopping, the entire purchase types are constantly enriched, first-tier cities is still online shopping center city, the future will continue to expand the coverage rate.

Notably, Lv Changcheng in B2C e-commerce is the biggest bright spot, B2B is still affected by the economic crisis, in 2009 the growth rate than in 2008 dropped 18%, but Analysys International is expected over the next three years, China’s B2B growth rate will increase, to 2012 Chinese online scale will reach 10100000000 yuan.

This pattern is also formed in the Tianya docking electronic commerce environment.

“The spread of B2B into B2C transmission, from the information age the recommended age concern, opinion leaders.”Xing Ming said, so he wants you to become a three-dimensional integrated community platform, with the aid of community reputation influence to achieve specific commercial value, integrity of the community in addition to individual residents, should also have the corporate citizenship, they can be stationed in the enterprise space, “as a main body of the release of information to provide services, this is not the future long term strategy and vision”.

According to introducing, except for two years before the seven day of hotel e-commerce system in the horizon, Mercedes Benz, Cochran diamond, lining [27.40 - 2.84%], Mount Emei tourism brand is garrisoned in succession.

“From the desire to initiate, collecting information, to choose whether or not to purchase, obtain a judgment, final evaluation, users purchase often have to go through these five stages, in the traditional sales model, which is a long process.”Tianya community senior vice president Yu Lijuan said, but when the community and union of electronic business affairs, enterprise community can be a convenient one-stop complete.

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the first batch of fresh

Qingdao city will choose more than 1000 foreign trade enterprise of pilot RMB settlement in cross-border trade.On May 13th, a reporter from the Qingdao city of pilot RMB settlement in cross-border trade work preparatory meeting that, after the official launch, Qingdao enterprises and foreign enterprises in the signing of the contract, can negotiate with the foreign exchange settlement or is ultimately the RMB settlement, if the RMB settlement, enterprises will reduce exchange cost, earn 5% of the profits.

“If the $1000000 product, according to 3% of currency exchange cost calculation, will save 200000 yuan.So many corporate profits will increase by 3 to 5 percentage points.”In May 13th, in Qingdao City, the pilot RMB settlement of cross-border trade work preparatory meeting, a clothing company’s financial manager Ms. Li told reporters just a dead.The reporter understands, after a period of time to digest and relevant supporting measures, the majority of enterprises expressed willingness to try the RMB clearing.

A leather enterprises responsible person Jiang expresses, their company already in the quotation began experimenting with the US dollar and the RMB at the same time the price.

The city has more than 9000 foreign trade enterprises, is it right? All enterprises can carry out cross-border yuan trade settlement?The reporter understands, the city will choose more than 1000 foreign trade enterprises in the first batch of pilot, basic requirement is that the business is relatively large, at least annually million trade volume, then no record of violation.

“The national six ministries is making relevant policy refinement, red head file is sent, we will start.”City Commerce Bureau relevant responsible person said, is expected early this month, at the latest at the end of 6, they selected enterprises will carry on the training.

The reporter understands, after the official launch, Qingdao enterprises and foreign enterprises in the signing of the contract, can negotiate with the foreign exchange settlement or is ultimately the RMB settlement.The renminbi is a domestic enterprise currency, because the contract valuation and business operation of major currency consistent before the contract is signed, the enterprise can effectively learn the transaction cost and income, can thus enhance trade decision-making validity, to guard against exchange rate risk.That is to say, the export enterprises can thus locking income, the import enterprise can therefore locking expenditure.

In addition, after the official launch of RMB settlement in cross-border trade, the city will also ban non resident account.

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Network media and traditional media information advantages of contrast

Network information era is one of the most important information channels and means, with the computer network technology on the social life of full penetration, the Internet is changing people’s behavior and ways of thinking, and Internet media information can provide a convenient search function, to make it easier for consumers, more accurately find the needed information can be realized; convenient, simple text information browsing, direct target consumers, so that your ads more targeted and better propaganda effect, thereby greatly increasing the advertisement main income.

Since the target market and positioning accuracy, so advertisers in the advertising will be more targeted information publicity; accurate positioning, better effect, avoids the blindness of propaganda.

Such as pictures, audio, video, 3 dimensional display and media stream file information on advertising for all-round display, to create a new form of advertising.For example, the visual impact to be far more than the auditory expressive force and impact force.Abundant manifestations will bring more customers for the profit, at the same time the network information is conducive to the preservation, for Internet users, just use “copy” and “paste” can save the information to his computer, thus eliminating the need to manually clipping newspaper, television advertising needs in a very short time memory, is not conducive to the information retained,.

The traditional media such as newspaper news information have layout constraints, while the network media information is not affected by the length of the size, number, layout of single region limits, advertisers can be arbitrary, advertisement information, manpower, material resources and financial expenditure to reduce to the lowest, greatly reduces the cost of the enterprise, network propaganda cost is low, and not subject to any time, space, low investment cost, return a large quantity.

The traditional media such as newspaper information are layout constraints, while the network media information is not affected by the length of the size, number, layout of single region limits, proprietor of an enterprise can be arbitrary, release information, manpower, material resources and financial expenditure to reduce to the lowest, greatly reduces the cost of the enterprise, network promotion of low cost, and is not subject to any time, space, low investment cost, return a large quantity.

Network media information has more transmission more efficient transmission efficiency.Higher, more extensive interactive performance makes the information transmission efficiency in higher.

Network media information using the Internet brings convenience for businessmen in vary from minute to minute battle in the early access to great business opportunities; and to the higher, more extensive interactive performance, in between consumers and merchants to establish more direct, effective communication channels, and a pair of multi chain reaction type highly efficient broad dissemination pathways.

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High-end brand culture

Hsu Pi-Heng is one of the representatives to the domestic processing trade enterprises in Dongguan, has not been taking the domestic first step, he decided to knock on the door to the brand. The contrary Liu Daosong Hsu Pi constant this stepping stone is just 12 years ago in Italy, bought a second-tier brands. Network of agents throughout the United Kingdom, Russia, Italy and Japan. Compared with Pierre Cardin in the visibility of the domestic market, foreign brands of Hsu Pi constant but unknown, he has to do is to target groups, promotion and publicity. In the country this year, we can at least participate in more than 20 events out of the brand culture. “Hsu Pi constant.

Forced corporate restructuring in the market to do its own brand, their own to find ways to integrate existing resources to actively seek to change. Enterprise that specializes in dealing with international merchants, and more integration with the international brand OEM from the previous shift to brand licensing.

It seems the industry is now in the country from scratch and create a brand, especially high-end brand culture, little chance of success, Hsu Pi-Heng have confidence, but in fact he is also walking on three legs, on the one hand, to bring their brand to test the domestic market. the other hand, retain a portion of OEM OEM business, and he also actively seek international high-end brand in China authorized. “Brands more than five years before they are authorized to gave us, and now I want to get them authorized to operate.” Hsu Pi-Heng told reporters.

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Hongkong and the mainland in the financial tsunami, jointly develop the international apparel market

Asia’s largest fashion show” Hongkong Fashion Festival 2009autumn and winter series”15 days in port closing. Fashion festival attracted participants from 23 countries and regions about1400 exhibitors participated in, and around the world more than 7000of buyers to come to procurement. Hongkong and the mainland clothing enterprises to high-quality products has attracted many international buyers eyes, and to win a large number of procurement contract.

Turkey Pakistan tike a chain of clothing stores purchasing manager Amir, with a Wenzhou company to sign the purchase contract on the Xinhua News Agency reporters, Hongkong and Mainland China’s product quality is good, the price is relatively cheap, very popular in Turkey. He said, Hongkong fashion festival for the international buyers to provide a good platform.

Affected by the impact of the financial tsunami, a sharp contraction in Europe and the United States consumer market, a lot of Hongkong and Mainland China’s garment export orders plummeted, many exhibitors are expected this situation will be more grim. Therefore, to keep old customers, open up new markets became a lot of enterprises crisis is a pressing matter of the moment.

To help small and medium enterprises ride out the storm, Hongkong TDC appropriated $120000000fund to help small and medium-sized enterprises in the promotion, including to invite international buyers to buy. The fashion show, the TDC supported the1000 new buyers to Hong Kong,70% of which come from emerging markets, including the United Arab Emirates, Russia and other regions. At the same time, the TDC also invited a number of garment enterprises, this not only lets the international buyers have more choice, and let the mainland enterprises with this platform to the world.

In this fashion festival, mainland China Pavilion in Wenzhou exhibition hall, the largest, with a total of 33exhibitors. Wenzhou City Vice Mayor Chen Hong-feng said,2008, Wenzhou garment export growth rate of the impact of the financial tsunami has declined, in order to deal with the export of adverse environment, Wenzhou city hall to “expand the market, increase security” measures, organize enterprises to participate in various trade fairs, the Hong Kong to participate is looking for more trading partners, contact more overseas buyers.

Hongkong Trade Development Council research points out, the financial tsunami the monstrous waves, although the export prospects of a confused, but look around the world, many emerging markets still can provide opportunities for export to Hong Kong businessmen, including Eastern Europe, Latin America and the middle east.

Hongkong garment industry association chairman Zhong Guobin said earlier, follow the TDC to study found that the Middle East Middle East, consumer purchasing power is strong, the local department stores collected a lot of brands, so short, there are still many opportunities, manufacturers can open up new markets, such as the Middle East and Russia etc..

Ningbo Ge Ling Lan Apparel Industrial Company Limited Zhang Jing said, in this exhibition contacted many buyers in Poland, this is the company for the first time in Hongkong exhibition against Poland buyers, from contact to know Poland consumers of costume design, price and other requirements, the company to open up the market in Poland is a great help, after the exhibition meeting careful follow up in Poland buyers cooperation intention.

Yang Yongyi is a Hongkong fashion design company design director, the company franchise scarves, handbags and other leisure clothing accessories. She said, I hope through the exhibition opened in other regions, especially in Taiwan and other places in the market. ” The exhibition on the first day of exposure to buyers in Iran, hope that the brand can really be so far away.”

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Exhibits an increase

Exhibits an increase in what we call not just to increase the exhibition area to attract more exhibitors, but the increase of the different areas of product categories, and strive to fully, this is the first exhibition of the world’s Hardware Hardware Fair in Cologne doing very well. In addition, the exhibits statistics show that this year’s show, the proportion of hand tools, products occupy 80% of all exhibitors, and other add up to only 20% of the proportion of architectural hardware, security, locks, bathroom, accessories and other products . This structure is irrational, adjusting the needed efforts from all sectors.

Two new promotion efforts should be strengthened.

We have been saying, and hardware products to be innovative to find a way out. Now, our hardware business innovation and development, but also produced high-tech more humane products, but these products in it, to how to let people know about these products. These excellent products buried in a broad array of pavilions of this exhibition, it is inappropriate. This need to increase efforts to promote the use of this platform of the second exhibition of the world hardware, and recommended the product packaging to the world.

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Yantai Safety Supervision Department of luggage shoe-making industry inspection training

Recently, Guangzhou has more cases of occupation of1,2 – dichloroethane poisoning accident, cause 39 people poisoning, after the accident caused by the Yantai city administration departments attach great importance, for Yantai shoe enterprises, the widespread use of glue, easy occurrence of dichloroethane poisoning potential risk, is currently being carried out special rectification inspection.

Reportedly, the Guangzhou the intoxication accident involving39footwear, luggage and leather processing enterprises, of which 34 for unlicensed undocumented small workshop. The direct cause of the accident is, the enterprise illegal use of containing 1,2 – dichloroethane ( the highest content of 58.99% ) and other toxic ingredients, poor glue, does not set any ventilation facilities, especially in cold case, close the workplace doors and windows, and did not take other necessary occupation hazards and protective measures in1, workplaces,2 – dichloroethane concentrations exceed the standard.

Guangzhou of the accident caused by the Yantai city administration departments attach great importance, for Yantai shoe enterprises, the widespread use of glue, easy occurrence of dichloroethane poisoning potential risk, is currently being carried out special rectification inspection, requirements in footwear, luggage manufacturing and leather processing using” adhesive” and prone to occupation poisoning industry development special management, a comprehensive investigation of occupation poisoning hazard.

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Welcoming the new year15, Shenzhen Convention and exhibition center accessories such as leather goods brand sale

Bank to create famous spring consumption event. Bank of China branch in Shenzhen city and Shenzhen city Hua Juchen Industrial Company Limited jointly organized the first bank of China international famous brand dress bargain sale, will be in Shenzhen in January 15th9 of Exhibition Center Exhibition opening. It is reported, this9 days of exhibition, from January 15th to 23grand.

International famous brand high-quality goods assemble Convention and Exhibition Center, the area is divided into women, men’s area, sports and leisure district, underwear children’s wear, shoes, bags and leather area area area, with the cosmetics area and living area, to create stylish home buyers and shopping paradise.

The fashion event is received by the Bank of China ‘s support, the commodity as low as 1 fold, brush card of Bank of China (including credit cards and debit cards ) shopping can also enjoy10 percent off preferential discount, brush the BOC credit card full 500 yuan can enjoy 00 interest charges in three installment. Opening day, the top 100entry of the customers also receive a gift.

According to the introduction,” tastes” Organizing Committee in order to maximize the benefit of consumers, but also specially introduced the VIP card VIP. Shopping can be over 500free for Hua Juchen” name tastes VIP card”, enjoy discount on10 percent off discount future goods department; Hua Juchen, VIP members can enjoy priority exchange points, exclusive merchandise value, participation in hk.

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